Our Market, Our Family

Our Market, Our Family



1801 S. La Cienega Blvd.
Los Angeles, CA 90035

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Every Thursday, 2:00PM - 7:00PM
Daylight Savings hours: 2:00PM - 7:30PM
Rain or shine & year around.


We accept cash, all major credit and debit cards, WIC - Year-round Fruit & Veggie vouchers, Farmers' Market Summer WIC coupons, Farmers' Market Senior WIC coupons, and SNAP/EBT EDD cards.

The Model Neighborhood Program started a certified farmers' market to create a place where an economically and socially diverse mix of community members could gather and purchase farm fresh produce for their families and households. In turn, by shopping at the farmers' market, they are supporting the sustainability of small California farmers and increasing awareness of the importance of eating freshly picked fruits and vegetables. In addition, through their support, these shoppers are contributing to the Model Neighborhood Program's (MNP) community service programs and allowing us to achieve our mission to "improve the quality of life for the communities we serve."

Our farmers' market roots began in 1998 when MNP Executive Director, Cynthia L. Ojeda pursued funding from the office of Los Angeles Mayor Richard Riordan. Mayor Riordan, in an effort to expand access to fresh produce in under-served communities, had just established the Fresh Fruit Access Grant. As a result of these efforts, the MNP became the first Los Angeles community non-profit to receive funding for a Certified Farmers' Market.

Because of the MNP's dedication to the integrity of Certified Farmers' Markets our commitment to providing our shoppers with quality, certified growers is never ending. Our MNP Farmers' Market supervisor was selected as a manager representative on a 15 panel task force that consisted of Northern and Southern California growers, market managers and agricultural agency members. The objective of this panel was to determine ways to allow the state's agricultural inspectors to conduct farm and market inspections in an effective manner that rooted out unethical participants, as well as determine ways to better fund and support the fast growing Direct Marketing Program, better known as Certified Farmers' Markets. It is because of our ethics that you can count on our growers conducting themselves according to State Agricultural Rules and Guidelines. If we discover that they are not, they will be removed.


The Model Neighborhood Program (MNP), obtaining its nonprofit status in 1989, is the sponsoring 501(C)3 organization for our farmers’ markets as well as for our community nutrition programs and other activities. In the past, the MNP was described as an umbrella organization with membership derived from local neighborhood association groups, local businesses, and city department representatives. Today the board continues to reflect this mix and works closely with the MNP’s Executive Director at regular board meetings.

Marion Collins,
President - Model Neighborhood Program

Cynthia L. Ojeda,
Executive Director- Model Neighborhood Program
Supervisor - MNP Farmers' Market

Nadia Ali,
Executive Assistant
MNP Farmers’ Market Voucher Program Coordinator

If you are interested in employment or volunteer opportunities with our organization, please email us.